Social Media Optimization
Social media optimization (SMO) is a part of Social Media Networks to use as a digital marketing strategy. It's use to increase awareness of new products and services, connect with customers.
Social Media can help drastically boost your Brand awareness, increase website traffic and feed your hungry sales team with a large number of leads. Whereas SEO only focuses on improving website ranking on different search engines like Google – SMO purely driving traffic to your website from various social media platforms.